Former Australian online sportsbook BetEasy certainly lived up to its name, but not in a good way. The site, now part of Sportsbet, was fined by the Northern Territory Racing Commission for ...
The £10 billion merger of the owners of Sportsbet and BetEasy was made official in the UK on Tuesday. Flutter, the owners of Paddy Power and associated brands Betfair and Sportsbet, officially merged with The Stars Group, the owner of BetEasy. As reported in Australia last month, the new entity would look to absorb the BetEasy business into the bigger Sportsbet company to create a huge betting brand.
Sportsbet to absorb BetEasy following Stars-Flutter merger. April 21, 2020 4:58 pm. by Michael Maguire. News Corp media sources are reporting that BetEasy.com.au will cease trading once its parent company, The Star Group, completes a proposed merger with Flutter Entertainment, which operates Sportsbet. That deal was given the go-ahead by the Australian Competition and Consumer Commission (ACCC) in October last year and now awaits approval from stakeholders.
The owners of Sportsbet (Flutter Entertainment) and BetEasy (The Stars Group) will soon own a large slice of the AU betting industry. Market research company Roy Morgan has researched the deal and revealed these findings to the public. An estimated 1.7 million AU bettors use either Sportsbet or BetEasy, with 44% of our population favouring Sportsbet.
The BetEasy brand is set to disappear from the Australian betting landscape. The Australian has reported BetEasy will close with the online bookmaker to be absorbed into the Sportsbet goliath in the coming months. Rolling BetEasy into Sportsbet would give Sportsbet approximately a quarter of the Australian online betting market.
BetEasy and Sportsbet are set to become one after it was reported on Tuesday by The Australian that the betting giants would merge under the Sportsbet brand. Staff at BetEasy were told on Tuesday morning that the brand would cease to exist with operations to continue under the Sportsbet banner. In October 2019, it was announced that the parent companies of both Sportsbet.com.au and BetEasy would merge, creating one of the world's largest betting and gaming companies.
The international owners of Australian wagering groups SportsBet and BetEasy will merge, setting the scene for massive tie-up between the country's two largest online bookmakers.
Founded in 2014, Beteasy is a bookmaker that focuses on the Australian market. Beteasy has been recognized as one of Australia’s top bookmakers and offers various forms of sports betting such as Horse Racing, Greyhound Racing, MotorSport, and regular sports bets.